EVAN LORBERBAUM Visual Artist
WHAT THE NYC

“What the NYC” is a public art project that aims to connect New Yorkers through highlighting people, places and perspectives within New York City. The work has been able to connect strangers throughout the city through attending various cultural events such as art gallery openings, fashion shows and sporting events, as well as iconic New York City venues and destinations, all while documenting the stories and experiences of the people it encounters. These insights and perspectives are then shared amongst social media through the Instagram page @whatthenyc and hashtag #whatthenyc. Some of the more notable New York City icons that have been featured in this campaign include acclaimed director and producer Spike Lee, New York Yankees All-star pitcher CC Sabathia, DJ, producer, and famed sneaker connoisseur DJ Clark Kent, legends of Hip-Hop radio Stretch & Bobbito, Co-Founder of Rocafella Records Kareem “Biggs” Burke and Rocnation SVP of A&R and Artist Management Lenny S.



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Evan Lorberbaum - Elo Visual Art

Evan Lorberbaum - Elo Visual Art

Evan Lorberbaum - Elo Visual Art